In our 7th year of business we had reached a crunch point in terms of marketing and communications. Neom was a well established brand name, but we had so many different messages and product benefits to communicate… we were tying ourselves in knots! We were telling a natural story, a scent story, a well-being story, and a luxury story…
Clare helped us understand that to turn our name into a brand we had to dial up the one key message that both defined what we stood for, gave us a point of difference and resonated with customers.
After researching different routes, it was clear that the lead message should be the well-being benefits of our products.
This branding process resulted in our strap line ‘Scent to make you feel good’ and has informed the direction of the overall business as well as marketing strategy – playing a key role in our continued growth and success.
Clare is amazing; sharp, fun to work with, thinks outside the box, understands priorities for small and growing businesses, works fast, always delivers above and beyond.
Nicola Elliott, Founder.
If you’ve got a project that you’d like to discuss, I’d love to hear from you.
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